5 reasons why you should translate your website and avoid automatic translation

We hope to see you at Vlaamse dag 2016 – Calpe (Alicante)
24 August, 2016
ai_alicante_Montelingua
Montelingua realiza interpretaciones para Amnistía Internacional
20 December, 2016

5 reasons why you should translate your website and avoid automatic translation

idiomas-de-internet-boton-de-traducir-teclado_121-110777

Our company’s website is our image as entrepreneurs and it showcases our products and services. A number of long-term benefits can be obtained by having your website translated by a professional.

Do you want to provide a solid image of your company? An image that builds trust and offers your products and services to the highest number of possible customers? Continue to read this article to find out the reasons why any company should have their website translated:

  1. Our company’s image is improved and it builds trust

When potential customers search for a product or service to cover their needs, they expect to find a company that is trustworthy. By translating our website we achieve not only this trust, but also our potential customers feel as though we are care about them and that we can adapt to their needs.

  1. Its potential scope to possible customers is greater

Our website showcases where we permanently sell our products and services. In addition, it is usually the first form of contact that potential customers have with our company. Therefore, it is essential for our digital marketing strategy to include a website in different languages, as this will enable us to reach a greater number of potential customers. 

  1. Learn about our product and service acceptance in other countries with an affordable investment

Understanding how consumers in other countries think, as well as their preferences, are key aspects that we should take into account if we want to successfully release a service or product in a foreign market. Translating our website is an affordable way of considering how our products and services are accepted in other countries. The biggest expense came about from creating the website content and design, translating it is a much cheaper option and it can also provide us large sources of income in the long term.

  1. The distance between our buyers and potential customers is reduced

When someone searches for a product or service to cover their needs, it is normal to feel more comfortable searching in their own language. By translating our website, we can present our products and services locally and reach our target customers in their own language. We must not forget thatpersonalisation is one of the most essential elements of a company sales strategy.

  1. Internet users invest more time on websites that are in their own language

The longer a user stays on our website, the higher the possibilities of purchasing…the so-called conversion rate.

However, Mr. Google also takes into account the time that users spend on our website in order to position us on their search engine. The longer they stay on the website, the more relevance our website will have for Google, therefore, we shall have more possibilities of having better search results

How can we help you?

If you, just like us, are convinced that translating your website professionally is essential for your company to be successful, you are in the right place. Montelingua can help you translate your website, product sheets, online shop, etc.

At Montelingua we can translate and adapt your website in order to help you achieve better positioning on international search engines (multilingual SEO).

We work with professional and native translators in order to achieve the best adaptation and localisation. We adapt your website according to the target culture and language.

Do you need to translate your website? Do you want to translate your website and achieve the best results so that your customers feel comfortable when visiting your site? Do you want your company to have a solid image and to generate trust among customers? If so, receive a free quotation!

Do you agree with us? We would love to hear your opinion. You can leave a comment below.